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design -> email marketing, windsor berkshire
Overview | Tracking
Using email marketing to communicate with your customers is about
more than driving traffic to your site. Website users log on simply
to find out information, using your site like a tool, as and when
they need it. However, regular communication, in the form of an
e-mailer, creates an ongoing relationship with a user and builds
a personal, emotional connection.
Isn't it preferable to have a long-term relationship your subscriber
comes to value and depend on, through ongoing communications you can control?
TRACKING
We are able to provide you with extensive information on your readers'
online behaviour. Detailed campaign and message-level metrics provide results
for immediate refinement.
Reporting functionality allows you to track HTML open rates, unique click-throughs,
conversions, un-subscribes and pass-alongs. Spotlight tagging allows you
to measure conversion transactions in detail, such as the specific products,
categories/ subcategories, quantities and values purchased, as well as
non-purchase transactions like registrations. Filter Manager allows you
to segment customers based on demographic, interest and behavioural data,
then target your campaigns accordingly. Over the long-term, you'll learn
exactly what makes your customers tick, and understand their online behaviour.
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